Ethical Policy

The Ethical Small Traders Association - or  ESTA  - is a framework for mutual benefit and co-operation between local self-employed people and small businesses in the Lancaster area who are committed to environmental sustainability and community well-being and working for the prosperity and common good of the wider community and a sustainable local economy. 

The 'Ethical Trader' mark shows that I am an established member who has been audited by ESTA. 

As a condition of joining ESTA, all members agree to a quadruple 'Bottom Line' as an ethos. I have used the four 'bottom lines' or '4BL's' as headers for my own ethical commitments. 

BL1. Economic Development

Working towards not just the profitability of my own business, but contributing to the development of a thriving and ethical local economy. Shopping local. Recommending and otherwise supporting ethical local businesses, community groups and projects. E.g:
  • I initiated the start of a 'Health and Wellbeing' sector group within ESTA  to explore how we can support each other, encourage each other in ethical practice, and promote Complementary Health and Wellbeing locally.



BL2. Environmental Care and Sustainability

Reducing energy usage.

Reducing my carbon footprint.

Not using a car myself, and minimising transport miles on the products I buy.

Reducing, reusing, recycling, composting as much as possible, eg:
  • I have made fleece sheets and wraps to use in place of paper where possible for hygiene
  • my couch roll is recycled paper or sourced from managed forests with minimal bleaching;
  • most of my furniture I bought or traded pre-owned.

The skin care products I use are as much as possible:
  • pure, simple, natural
  • organic naturally farmed or wild-crafted
  • fairtrade 
  • free of human made chemicals 
  • non-toxic
  • not tested on animals
  • have not undergone processes with by products or effects that are harmful to the environment. 
I have one non-vegan product, a balm containing beeswax.


    BL3. Social development, Wellbeing and Inclusiveness

    High quality work, high quality customer care.Keeping the wellbeing and welfare of clients and prospective clients as a top priority at all times, in particular in regard to promoting health.

    Openness and honesty in person and in my marketing.

    Listening to my clients and adapting my service to their needs where appropriate.

    Awareness of limits to my scope of practice - where appropriate recommending or referring to others.

    Good practice in care and safeguarding of minors, elders and vulnerable people.

    Accessibility and non-discrimination. E.g:

    • I do not discriminate on grounds of sex, gender identity/expression, sexual orientation, marital status, ancestry/ national or ethnic origin ('race'), religion creed or belief.
    • Age - for babies, infants and young children, and the very elderly, I may refer you to someone with more training and experience with those age groups.
    • Disability - it depends on the issues - I will do my best to be accessible but I may recommend you go to someone with more training, experience or specialist equipment, resources or support where there is good reason to do so. If you have mobility issues, for example are a wheelchair user - be aware that there are steps at my door at the back of the property. However if this is the only obstacle to me providing you an accessible service I can arrange for use of the front door.




    BL4. Personal well-being and ongoing Personal and Professional Development

    Self-care - making sure I look after my own holistic health and wellbeing (if I don't keep myself in good shape, I won't be able to keep helping others!):
    •  by striving to have a healthy lifestyle
    •  by developing a treatment style with an awareness of posture, body mechanics, ergonomics and injury prevention (*)
    •  by looking after my body pre-and post treatment with joint mobilisations, stretches, Yoga and self-massage.
    •  by going to local practitioners for complementary health and wellbeing care myself, including massage and reflexology. This is not only good self care but keeps me in touch with differences and developments in practice. 

    Engaging in ongoing learning and personal and professional development to improve my knowledge and skills in service to others and for my own interest and satisfaction.

    Developing social, networking and educational opportunities and relationships, groups and communities that support them. Eg:

    • I co-founded and co-ordinated the FHT LLSG for 5 years. This is a local group in association with the Federation of Holistic Therapists which supports practitioners in the fields of complementary health care, holistic beauty and sports therapy, and puts on talks, and demonstrations, on a broad range of related topics and practices. This provides the opportunity practitioners in the area to do Continuing Professional Development and get 'CPD points' as required by the FHT and other professional associations.


    * A survey on injury among American massage therapists found that an astounding 77% of practitioners complained of work-related pain and discomfort during the previous two years. From the same survey we learn that 64% of practitioners had symptoms that were serious enough to cause them to seek medical treatment, and 41% were diagnosed with a musculoskeletal disorder. The American Massage Therapy Association reveals that the average massage career does not last more than eight years. Save Your Hands! The Complete Guide to Injury Prevention and Ergonomics for Manual Therapists 2nd Edition Lauriann Greene CEAS and Richard W Goggins CPE LMP








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