Showing posts with label loyalty card. Show all posts
Showing posts with label loyalty card. Show all posts

Thursday, 9 May 2013

Change to Loyalty Card Scheme


Its just over a year since I replaced my previous pre-pay for 5 session discount packages, with the current loyalty card scheme: 'stamps' for each visit which give you 25% or 50% off or a completely free treatment for a full card. I have reviewed the system, and feel on the whole it has worked well - the previous scheme only suited a few clients, whereas the new scheme benefits all my ongoing clients. Most people choose to wait until they have a full card and love the feeling of having a session completely free; but a few clients have also appreciated the option to take a 25% discount or a 50% discount if they are feeling particularly tight for money at that time. 

However on review, and noticing that some clients always have a shorter session and get one stamp, whereas others always have a longer session and get 2 stamps, I feel it would be fairer to give everyone 1 stamp per visit, regardless of the length of their session; so that some clients are not being rewarded a free session in half the time it takes others to receive one. 

So, in future its simplified, 1 session = 1 stamp. 

The time of the free treatment is the same as your usual session; if the length of session you have varies, it will be the average of your treatment sessions. If in doubt, I'll round up. :) 

Wednesday, 4 April 2012

New Discount Scheme! - Loyalty Cards

I am no longer offering discounted packages for 5 weekly, fortnightly or 3-weekly appointments pre-booked and pre-paid in cash. Instead, I am bringing in a loyalty card scheme so all my clients can be rewarded with discounts for ongoing custom, regardless of how frequently you attend, and without having to book and pay for treatments in advance.

A session of an hour or less = 1 stamp
A session of an hour and a quarter or more = 2 stamps
You can choose whether to use your stamps when you get to 8 stamps, for 25% off, to wait until you have collected 12 stamps and get a 1/2 price treatment, or until you have a full card of 16 stamps to receive a treatment absolutely free.
For example
- If you came for a full body massage once a week, collecting 2 stamps a week, it would only take you 8 weeks to have a full card and on the 9th week your massage would be completely free.
- If you came every 3 weeks for a back massage, it would take you 48 weeks to get 16 stamps and receive a completely free treatment, that's 11 months. So you might choose to trade in your card at 8 stamps (that would take 5 1/2 months) for 25% off or at 12 stamps (which would take 8 months) to get a half price treatment.

My recommend a friend offer is continuing - £5 off your next treatment when a friend has a treatment on your recommendation.